Move over, Ice Bucket Challenge. There’s a new viral awareness campaign sweeping the Internet, and you don’t have to freeze your buns off for this one – in fact, you might actually feel the burn.
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The 22-Pushup Challenge seeks to bring attention to the 22 veterans who commit suicide every day. It works very much like the Ice Bucket Challenge formula: Participants film themselves doing 22 push-ups, and then they nominate two more people to complete the challenge after them. The video is posted on social media, along with the hashtags, #22pushup for #22Kill.
If you can’t do 22 push-ups, that’s OK, too – the campaign allows you to do as many or as few as you want, adjusting your hashtag accordingly (#5pushups for #22Kill, for example).
Started by 22Kill.com, the campaign aims to get 22 million pushups, “To honour those who serve and to raise awareness for veteran suicide prevention through education and empowerment,” according to the website.
Stars who have joined in on the campaign so far include Dwayne “The Rock Johnson,” Chris Pratt, Chris Evans, Scott Eastwood and John Krasinki.
Meanwhile, celebrities like Jim Parsons, Arnold Schwarzenegger and Justin Timberlake have already been challenged, so stay tuned for those upcoming videos!
See some of the Hollywood heavyweights who have already dropped down and given 22 below.
Thank you to all the men and women who serve this country #22PushupChallenge @Renner4Real @AnthonyMackie pic.twitter.com/BbA5j67uaM — Chris Evans (@ChrisEvans) August 15, 2016
#22PushupChallenge @ChrisEvans @Miles_Teller @rise_movement @prattprattpratt #Veterans #NeverStopSayingThankYou pic.twitter.com/81JS7Z6joS — John Krasinski (@johnkrasinski) August 15, 2016
#22pushupchallenge raise awareness for our veterans. If you are suffering call 1-800-273-8255 @Ludacris Your Up! pic.twitter.com/i7lOE9UYpn — Scott Eastwood (@ScottEastwood) August 15, 2016