Social media is turning into one of the most-used channels for advertisements. Almost all social media channels have introduced their business channels, so personal and professional use can be separate. There are different types of social media for other uses.
If you just think Facebook is the only one you are mistaken. The are other names such as Instagram, Twitter, Pinterest, and others. Additionally, the question/answer forums like Reddit, Quora, Wikipedia, and others are also social media platforms. If you are starting a social media marketing agency, you should conduct a research first.
Hence, let us explore through some of the social media and its uses.
Different social media platforms
There are different social media sites for different kinds of uses, and all these platforms can be used uniquely. The most famous entrepreneurs make their profiles on different social media platforms. Entrepreneurs determine the social media platforms that are crowed by their target audience and start connecting with them online.
Different social media and their uses-
When we look closely Facebook is a network of people for building connections. But within this platform, there are many other uses that multiply our ease of use. Nowadays, Facebook is being used as a platform for sharing news globally. Apart from that, it provides for the unsung heroes, artists, speakers, and storytellers.
Through this platform, many have found a way to share what they are good at with a global audience, depending on their reach of connections. Additionally, it can be used by the local commodity and service sellers to showcase their product in the marketplace.
Facebook has bought Instagram and has renamed it Instagram of Facebook. Before that, Instagram had gained a lot of fame. But what you think is the reason behind it? Instagram started as a platform for sharing pictures, that benefited the photographers and the ordinary people to post pictures.
Similar to Facebook’s ‘like’ Instagram introduced ‘love’ react to the pictures and the comment section works identical to Facebook. On the other hand, Instagram also presented us with Boomerang features, filters for images, IGTV, and a business channel for marketers just like Facebook.
- YouTube
YouTube is as old as Google, and we have been using YouTube for video streaming. Other than that, it can be used for advertising and promoting something unique. There are many channels on YouTube that provide tutorials, even you cannot deny that.
If we had to search for how to prepare something or easy DIYs, we search for YouTube. Other than that YouTube is also the garden of all kinds of video streaming, starting from live videos to advertisements it plays everything. We, as marketers, need to understand how to best utilize YouTube for promoting our content.
There are many other platforms that I mentioned but could not share vividly. I am keeping that for another blog while I wan to take some words to explain how social media affect our lives.
How social media affect our lives
Over time the popularity of social media has different effects on our lives. Some say that it has a lot of negative affect while some say it is best for new delivery. We human being have different perspectives; it is said that if two people watch the same film, both will have a separate analysis.
Every person has their unique ideologies, due to their DNAs, studies have shown that just like fingerprints human brain is different from one another. Let us explore both the positive and negative sides of social media.
- Harsh effects on the human brain
Some of the users of social media have complained that due to social media, the real social life is over. Most of the youth, today face anxiety, fear, and also embraced due to the people on social media. In a modern society, living us civilized beings we must understand the simple code of conduct.
As social media reaches out to- many people, it should not be used as wrongly. Being said that, spreading rumors, accusing someone of something they did not do, being people who you are not- will destroy your social presence. In other words, if you want to make social media a positive place, you have to take necessary actions.
There is many suffering from different kinds of mental illnesses, while some have committed suicide. This has to be controlled by us, for there soon will be a disease known as ‘social media syndrome’:’).
- Positivity and connectivity through social media
Social media can be used for spreading positivity, news, art forms, and many different things that will entertain and/or teach others. We have learned how sharing is caring, hence if we know something, we should share it with our friends.
Every day we can make new connections use it for building conversations, talk about common issues we all want to solve, provide solutions, and so many other things. Once we see the dark side of social media, we assume nothing good can come out of it, but I believe once used wisely, it can be resourceful.
Many marketers have chosen social media to connect with their customers to better understand them and improve commodity or service usability. Other than that, many use social media to raise their voice against good and bad. If you want to build your own social media platform, you can visit the Best Website Builders to help you achieve the same.
Conclusion
I hope that through this article, you could look into both sides of social media and understand how to use it efficiently. If you still have any confusions about starting a social media marketing agency, then feel free to ask us through comments.
We are here to help you by providing you with social media services as well as a consultancy service for setting up your agency. I will share details on which social media can be best used for what service in another blog. I hope to see you around.