Over the years, YouTube has built an excellent reputation for having the best recommendation algorithm. You may have noticed how YouTube tends to throw at you various videos that suit your interests and sensibilities. It is for this very reason that each one of our YouTube accounts will be strikingly different from the others.
How does this pertain to you as a content creator?
Well, for starters, it’s got to do with your audience and what they watch. When a user clicks on your video, they are presented with various other suggestions while your video plays out. Thus, your job is now to keep the audience hooked on to your content and not give them a reason to migrate to other channels.
So, how can you achieve that?
One of the factors that play a dominant role in keeping your audience engaged is your YouTube Outro. At the end of every video, you have the opportunity to insert an end slate. This slate could consist of the link to your other videos. Thus, in the case that your audience likes the video they just watched, chances are, they will propel into clicking the links to your other videos. In this way, you manage to keep the audience hooked on the content on your channel. Needless to say that this will accelerate your likes and subscriptions.
How can you make an ideal YouTube outro?
At the click of a button, you can find plenty of online websites that serve as a good outro maker. InVideo, for example, has many templates to choose from that can give your video a smashing end slate. The other websites that you could try out are:
- Biteable
- Envato
- Animoto
InVideo has tried and tested templates that score well on a design perspective. They are minimal in their placement and give your video a professional ending. The key is not to clutter it with too much content.
The most popular and beneficial elements to incorporate in your Outro slate are:
- Links to your other video
It’s important to understand that your loyal audience will want more of your content after they have watched one video. Linking related videos in your outro slate only make their job easier. It’s all about preventing attrition and keeping your audience engaged.
- Link to your website or related URLs
You’d often find YouTubers who are funded through crowdfunding platforms like Patreon, linking their Patreon accounts at the end of the video. This is to probe their viewers in visiting the site and contributing to their accounts.
Some creators wish to link their personal or brand websites. Many branded videos may end with a link to the e-commerce website where the viewer can make a purchase.
- Profile photo
It’s always beneficial to brand your videos with an iconic logo or face. Your outro slide must have a cut out of your channel’s profile photo to create a sense of familiarity amongst your audience.
Your logo could also make a good impression with a unique intro slide. With an intro maker website like InVideo, you could use classic templates to give your brand a distinctive identity and a personality of its own.
- Text Specifics
Sometimes, the audience needs to be probed towards making a decision. Thus, simple placement of the text – Like, Share and Subscribe, could result in your audience doing just as commanded. However, it would help if you remembered not to clutter it with too much text. Spacing is an integral element of all design principles.
- Links to social media website
In the digital age that we live in, there are multiple touch-points to connect with your audience. By linking your social media handles, you can encourage your audience to follow you on the various platforms, thus solidifying your relationship.
In the future, you could link your YouTube videos on other social media platforms, giving your audience more frequent routes to redirect to your YouTube channel.
Intro and Outro video specifics:
Your entire video should belong to the same style and structure. Thus, selecting templates from the same website allows you to maintain a similarity in your opening and closing slate. Your content also determines the kind of a template you must pick.
Let’s assume you produce a serious news story. The content deserves to be handled with a sense of responsibility and sensitivity.
Thus, it would be advisable to choose a more sober and simple intro/outro template. Contrary to this scenario, let’s assume to produce some high-octane music videos. Here, it would only make sense to have an eclectic style for your intro and outro slides.
Don’t leave your video incomplete
It all comes down to the packaging. You don’t want your video to get lost amongst the clutter. A suitable intro/outro slide gives your video a lasting aesthetic value.
Your goal as a content creator is to build a loyal audience base over time. For this, you must be able to produce top-notch quality content that can compete with other videos on the platform.
Dress up your video to give it the reach and attention you aspire for. Don’t settle for anything but the best. You’ve got the content part of it sorted.
All you need to do now is finish it up in style!